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Use Cases

Marketing

For growth, content, brand, product marketing teams — anyone whose work is take inputs from many places, notice what's changed, and turn it into a clear narrative.

If your day looks like this​

  • You read a lot of newsletters, competitor blogs, customer interviews, and earnings notes.
  • Your team writes briefs, decks, and campaign plans from scattered context.
  • You wish someone watched your competitors and surfaced what's worth knowing — without the noise.
  • Customer quotes and testimonials are gold but live across emails, Slack, and call transcripts.

Set up first​

  1. A Brand project — your positioning, your voice, audience personas, prior winning campaigns.
  2. A Competitors project — every competitor blog post, job listing, pricing change, funding announcement that comes your way.
  3. Subscribe Deck to your newsletter stack and your competitors' RSS-to-email feeds — your assistant address goes in the To: field.

Use cases worth setting up​

Competitor watch that actually surfaces things​

Set up a daily scheduled task: "scan everything new in Competitors in the last 24 hours. Flag pricing moves, new hires in marketing or product, funding news, launches. Skip generic industry noise."

Pair this with Vigil and you'll catch competitor moves you'd otherwise miss — pricing changes, leadership moves, launches you'd have noticed three weeks too late.

Newsletter triage and synthesis​

Subscribe to your reading list using your assistant address. Daily: "summarize the last 24 hours of newsletters into themes. Flag anything that mentions our category, competitors, or buyer personas."

You read one digest instead of fifteen newsletters. See Use your address directly.

Campaign brief from a thread​

CC your assistant on the long email thread where your team agreed on the next quarter's campaign. Ask: "draft the campaign brief from this conversation — goals, audience, hero asset, channel mix, success metric."

Threads → briefs in minutes.

Customer-quote mining​

Forward customer interviews, support tickets, and praise emails into a Voice of Customer project. Ask: "give me ten direct quotes about how customers describe our product's value. Pull the exact phrasing."

Useful for landing pages, ad copy, and case studies.

Content calendar prep​

Once a week: "based on Competitors and Brand, suggest five content angles we should cover this month and what hook each one needs."

Not finished posts — directional starting points your writers can run with.

Earnings and analyst pulls​

Forward analyst notes, S-1s, and earnings transcripts into a project. Ask: "what are public companies in our space saying about AI adoption / pricing / churn / TAM?"

Bigger-picture context for B2B marketers without a paid research subscription.

What good looks like after two weeks​

  • Your competitor knowledge is current, not three months stale.
  • The newsletter habit becomes a daily digest, not a daily backlog.
  • Customer quotes are findable by theme, not by ctrl-F across a Notion doc.
  • The next campaign brief takes an hour to write instead of a day.